Love Brand 2025 | Bahaoui Zouhair among Moroccans’ favorite personalities

Friday 06 March 2026 - 12:50

By: Sahili Aya

Each year, the Love Brand ranking, revealed during the major event Les Impériales, maps the brands and personalities that occupy the strongest presence in the minds of Moroccans. The 2025 edition also confirms the growing influence of cultural figures from music and entertainment within the national media ecosystem. Among them, Zouhair Bahaoui appears among the most cited personalities, ranking 5th in the Personalities category.

Love Brand 2025: A study based on solid indicators

Conducted by the research firm Imperium, the Love Brand survey relies on a structured methodology designed to measure the genuine preferences of Moroccan consumers.

Key indicators illustrate the scope of the study:

more than 3,200 people surveyed
a panel distributed across Casablanca, Rabat, Salé, Tangier, Fes and Marrakesh
more than 1,700 brands analyzed
more than 700 personalities and creators cited

The study combines two complementary approaches: a spontaneous response phase followed by a sector-assisted phase. This dual approach makes it possible to distinguish instinctive brand awareness from guided recognition, offering a more refined view of public preferences.

Zouhair Bahaoui: A notable position in the Personalities category

Beyond brands, Love Brand also highlights personalities capable of leaving a lasting mark on public opinion. The presence of Zouhair Bahaoui in 5th position in the Personalities category reflects the artist’s influence in Morocco’s cultural and media landscape.

A Moroccan singer and songwriter born on November 22, 1995, in Tetouan, Bahaoui belongs to a new generation of artists who gained recognition through digital platforms and social media.

A rise driven by digital platforms

The artist’s career reached a turning point in 2016 with the release of the track Tsala Liya Solde, which achieved widespread success on digital platforms and social networks. The viral hit quickly increased his visibility and attracted public attention.

He then followed up with several popular successes, including Hasta Luego, Décapotable, Dinero, and Ghamza, songs that have accumulated millions of views on YouTube and strengthened his popularity among a young and connected audience.

A hybrid musical style

Zouhair Bahaoui’s musical style blends Moroccan pop, urban influences, and international sounds, a combination that allows him to reach a broad audience not only in Morocco but also across the Arab world and Europe.

This accessible and rhythmic musical approach partly explains the success of his songs and their wide circulation on streaming platforms.

A strong digital presence

Like many artists of his generation, Bahaoui has built a significant presence on social media. His YouTube channel gathers several million subscribers, while his music videos have accumulated hundreds of millions of views.

On Instagram, the artist also counts millions of followers, strengthening his influence among younger audiences and expanding his presence within the digital ecosystem.

Collaborations and international visibility

Throughout his career, Zouhair Bahaoui has collaborated with several Moroccan and international artists, including Hatim Ammor, TiiwTiiw and Soprano.

He has also performed on major stages and festivals, notably the Mawazine Festival in Rabat, reinforcing his presence on the regional music scene.

Trends revealed by Love Brand 2025

The study’s results highlight a gradual shift in Moroccan public expectations. Respondents increasingly value personalities perceived as authentic, accessible, and consistent in their communication.

Thanks to its methodology based on spontaneous responses, Love Brand has become a strategic tool for understanding audience engagement and observing the transformation of Morocco’s media landscape.

The presence of Zouhair Bahaoui in this ranking confirms the influence of artists in popular culture and their ability to bring together a large audience.

Love Brand 2026: A new benchmark ahead

The next edition, scheduled for March 31, 2026, will provide a new perception barometer for brands and public personalities. It will help identify those capable of consolidating their position in public opinion.

For Zouhair Bahaoui, as for the other profiles recognized in the ranking, the challenge will be to confirm the momentum observed in 2025. More broadly, the next edition is expected to reveal new figures likely to emerge in Morocco’s national media ecosystem.

To follow updates on the upcoming edition, visit the Les Impériales website.